Man sniffing up close Christmas rub and sniff envelope

Special Effect Spotlight: Scent Coating

Special Effect Spotlight: Scent Coating

In this article, we will shine a spotlight on one of Kenmore Envelope’s most unique offerings: scent coating. Scent coating is a special effect that adds the sense of smell to envelopes, captivating recipients and leaving a lasting impression. Join us as we explore the fascinating world of scent-coated envelopes and discover how they can elevate your marketing campaigns.

The Power of Scent in Marketing

In today’s competitive business landscape, standing out from the crowd is crucial. Traditional marketing tactics often rely on visual and auditory elements, but the sense of smell is an untapped resource. Studies have shown that scents have a powerful impact on emotions, memory, and purchasing decisions. 

How Scent Coating Works


By harnessing the power of scent, marketers can create a multi-sensory experience that resonates deeply with their target audience.

Scent coating is a process where a specialized fragrance is applied to envelopes, creating a pleasant aroma that is released when touched or opened. Kenmore Envelope utilizes advanced printing techniques and high-quality fragrances to achieve a seamless scent coating. The coating is carefully applied in a controlled manner, ensuring a consistent and long-lasting scent that enhances the overall experience.

Customization and Branding Opportunities

One of the key advantages of scent coating is the ability to customize the fragrance to align with your brand and marketing message. Whether you want to evoke a sense of luxury, freshness, or nostalgia, Kenmore Envelope can work with you to create a scent that embodies your brand identity. By incorporating scent into your envelopes, you can create a unique and memorable brand experience for your customers.

Application In Direct Mail Campaigns

In a digital age dominated by emails and online advertising, direct mail campaigns stand out as a tangible and personal way to connect with customers. Scent-coated envelopes take this concept to the next level, captivating recipients and increasing open rates. The aroma that emanates from the envelope creates curiosity and intrigue, making the recipient eager to discover what’s inside.

Benefits of Scent-Coated Envelopes


This holiday sample features a custom peppermint scent varnish on the peppermint candies in the design. Unleash the scent by rubbing the coated area of the envelope. 

Increased Brand Recognition

By incorporating scent into your marketing materials, you create a sensory trigger that reinforces your brand identity. The unique fragrance becomes associated with your brand, making it instantly recognizable and memorable. This increased brand recognition can lead to higher customer loyalty and repeat business.

Enhanced Customer Engagement

Scent-coated envelopes have the power to engage customers on a deeper level. The added sensory element evokes emotions and creates a stronger connection with your brand or message. This heightened engagement increases the likelihood of customer response, whether it’s opening the envelope, attending an event, or making a purchase.

Differentiation and Competitive Edge

In a crowded marketplace, finding ways to differentiate your brand is crucial. Scent-coated envelopes provide a distinct competitive edge by offering a unique and memorable experience. By standing out from your competitors, you increase the chances of capturing your audience’s attention and driving conversions.

Add Scent Coating To Your Next Campaign

Incorporating scent coating into your marketing strategy opens up a world of possibilities. Kenmore Envelope’s expertise in scent-coated envelopes ensures high-quality and customizable solutions that will captivate your audience. By harnessing the power of scent, you can create a multi-sensory experience that leaves a lasting impression on your customers. Embrace the scent-coating revolution and elevate your marketing campaigns to new heights. Contact Kenmore Envelope today to explore the endless possibilities of scent-coated envelopes.

Interested in learning more about which promotions offer the best cost savings for your direct mail strategy? Reach out to Kenmore’s Account Representatives to see what steps to take next. Have some questions? Shoot us an email at or give us a call at 804-271-2100.